After the fan outcry that came after it was announced that the price would be for Rainbow: Six Siege, Ubisoft has decided to reverse their decision. You can read the details for it, as well as some other plans they have, right here:
For our veteran players, any of you that play an online match between now and March 6th will receive the upcoming Ash Sidewinder Elite skin for free. The Ash Sidewinder Elite will be automatically granted to your inventory at the launch of Year 3 Season 1.
For our newcomers and those of you concerned about introducing your friends to the game, we will be keeping the Standard Edition in the store at the current price.
For those of you who have raised concerns over the Starter Edition when it comes to acquiring Operators, we will be sharing more information about our next steps during the Six Invitational. We recognize that this has been a point of frustration for new players, as well as existing players bringing their friends into the game, and have been working on how to make this process more fluid.